Guide · Professional firms
How clients find firms in ChatGPT and AI search
Some clients don't scroll a list of links anymore. They ask ChatGPT, Google's AI answers, or another assistant: "Who's a good CPA for a small business near me?" The answer they get is built from what's already written about you in public.
What the answer draws on
These tools read the same public web your clients do: your website, your Google profile, directories, and reviews. They can't know your work. They can only repeat what other people have written down.
Even a referred client looks you up — read why a referral still Googles you.
Specific beats "great service"
"Great service, highly recommend" tells a reader almost nothing. "They sorted out three years of messy books before our loan closed" tells them what you do and who you do it for. A review like that gives a person — and an AI answer — something real to repeat.
You can suggest a topic. Never the words.
It's fine to remind a client what you worked on. It's not fine to write the review for them, tell them what to say, or ask for five stars.
- OK: If you're happy to, a line about what we worked on helps the next person who reads it.
- Not OK: "Please mention our tax planning and give us five stars." Scripted reviews break Google's rules — and readers can tell.
See example notes you can edit.
Keep your own house in order
- Make sure your Google profile has the right name, address, hours, and services.
- Say plainly on your website who you help and what you do. "Tax and advisory for family-owned contractors" is easier to repeat than "full-service solutions."
- Keep your firm name the same everywhere it's listed.
Steady beats a burst
A few reviews in one week, then nothing for two years, looks odd to people and to software. One short note after each finished job keeps a steady, recent record.
Read how CPA firms get Google reviews.
Ask every client the same way
Ask everyone you'd ask — not only the happy ones. Don't pay, don't offer a gift, don't write reviews yourself. The goal is an honest public record, not a perfect one.
Where Good Work Reviews fits
Good Work Reviews drafts a short note after the work is done, in your firm's voice. You can add a line about what you worked on. You approve it. Nothing reaches a client until you say yes. The client writes their own review — or passes your name to a friend.
See how it works.
Steady follow-through for firms that grow on trust — reviews and referrals, without day-one autopilot.